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horak.
Attorneys at Law Hannover
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Georgstr. 48
30159 Hannover (Headquarter)
Germany
Fon +49 511.35 73 56-0
Fax +49 511.35 73 56-29
info@trademark-agents.de   
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Wittestra脽e 30 K
13509 Berlin
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Fon +49 30.403 66 69-00
Fax +49 30.403 66 69-09
berlin@trademark-agents.de
 
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Herforder Str. 69
33602 Bielefeld
Germany
Fon +49 521.43 06 06-60
Fax +49 521.43 06 06-69
bielefeld@trademark-agents.de
 
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Parkallee 117
28209 Bremen
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Fon +49 421.33 11 12-90
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Grafenberger Allee 293
40237 D眉sseldorf
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Fon +49 211.97 26 95-00
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duesseldorf@trademark-agents.de
 
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Alfred-Herrhausen-Allee 3-5
65760 Frankfurt-Eschborn
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Fon +49 69.380 79 74-20
Fax +49 69.380 79 74-29
frankfurt@trademark-agents.de
 
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Attorneys at Law Hamburg
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Colonnaden 5
20354 Hamburg
Germany
Fon +49 40.882 15 83-10
Fax +49 40.882 15 83-19
hamburg@trademark-agents.de
 

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Friedrich-List-Platz 1
04103 Leipzig
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Fon 0341.98 99 45-50
Fax 0341.98 99 45-59
leipzig@trademark-agents.de

 

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Landsberger Str. 155
80687 Munich
Germany

Fon +49 89.250 07 90-50
Fax +49 89.250 07 90-59
munich@trademark-agents.de
 
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K枚nigstra脽e 80
70173 Stuttgart
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Fon +49 711.99 58 55-90
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stuttgart@trademark-agents.de
 

Trademark Laws and Regulations: Germany, EU, and International Frameworks

Trademark law is governed by a complex legal framework at the national, European, and international levels, ensuring comprehensive protection for brands. This document provides a detailed analysis of the key laws, regulations, and treaties that shape trademark rights in Germany, the European Union (EU), and internationally.


1. National Trademark Law: Germany

In Germany, trademark law is primarily governed by the German Trademark Act (MarkenG - Markengesetz), along with civil and procedural laws that regulate enforcement.

a) German Trademark Act (Markengesetz – MarkenG)

  • The MarkenG implements EU trademark directives while maintaining national-specific regulations.
  • It regulates:
    1. Trademark registration (procedures, requirements).
    2. Trademark rights (scope, duration, renewal).
    3. Trademark infringement (legal remedies, enforcement).
    4. Trademark opposition and cancellation (grounds for invalidation).
    5. Collective and certification marks.
  • Administered by the German Patent and Trademark Office (DPMA – Deutsches Patent- und Markenamt).

Key Sections of MarkenG:

  • 搂3 MarkenG – Defines what can be protected as a trademark.
  • 搂8 MarkenG – Lists absolute grounds for refusal (e.g., lack of distinctiveness).
  • 搂9 MarkenG – Covers relative grounds for refusal (conflicts with earlier rights).
  • 搂14 MarkenG – Establishes rights of the trademark owner and defines infringement.
  • 搂19 MarkenG – Defines damages and injunctive relief for trademark violations.
  • 搂143 MarkenG – Outlines criminal penalties for counterfeiting.

b) German Civil Code (BGB - B眉rgerliches Gesetzbuch) & Civil Procedure Code (ZPO)

  • BGB provides rules for contracts involving trademark transfers, licensing, and coexistence agreements.
  • ZPO governs procedural aspects of trademark litigation, including injunctions, damages, and enforcement.

c) German Unfair Competition Act (UWG - Gesetz gegen den unlauteren Wettbewerb)

  • Protects against misleading brand use and unfair commercial practices.
  • Prevents free-riding on well-known trademarks through deceptive practices.


2. European Trademark Law

Trademark law in the EU is harmonized through regulations and directives to ensure consistent protection across member states.

a) European Union Trade Mark Regulation (EUTMR - Regulation (EU) 2017/1001)

  • Governs the EU trademark system, allowing a single EU Trade Mark (EUTM) registration valid across all 27 EU member states.
  • Administered by the European Union Intellectual Property Office (EUIPO).
  • Key aspects:
    1. Registration: One application covers all EU states.
    2. Priority principle: Older marks take precedence over newer conflicting marks.
    3. Enforcement: EUTMs can be enforced before EU national courts.
    4. Well-known marks: Additional protection against dilution and unfair advantage.

b) EU Trademark Directive (Directive (EU) 2015/2436)

  • Harmonizes national trademark laws of EU states.
  • Ensures minimum protection standards for national trademarks in EU countries.
  • Key provisions:
    • Defines absolute and relative refusal grounds.
    • Regulates trademark opposition and invalidation.
    • Introduces simplified procedures for non-use revocation.

c) Customs Enforcement Regulation (Regulation (EU) 608/2013)

  • Empowers EU customs authorities to seize counterfeit goods.
  • Allows trademark owners to file applications for border measures.


3. International Trademark Law

Several international treaties and agreements facilitate cross-border trademark protection.

a) Madrid System (Madrid Agreement & Madrid Protocol)

  • Administered by the World Intellectual Property Organization (WIPO).
  • Allows trademark owners to file one application to protect their mark in over 130 countries.
  • Madrid Protocol (1989): Simplifies and modernizes international registration.

b) Paris Convention for the Protection of Industrial Property (1883)

  • Establishes the priority right: A trademark application in one member country gives a 6-month priority period for filing in other member countries.
  • Prevents unfair competition and protects well-known trademarks.

c) Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS)

  • Part of World Trade Organization (WTO) agreements.
  • Sets minimum trademark protection standards for all WTO members.
  • Prohibits discrimination between domestic and foreign trademark holders.

d) Nice Agreement (Classification of Goods & Services)

  • Establishes the Nice Classification (NCL) for trademark registration.
  • Standardizes trademark classes (e.g., Class 25 for clothing, Class 9 for electronics).

e) Vienna Agreement (Figurative Trademark Classification)

  • Provides an international system for classifying logos and figurative elements.

f) Singapore Treaty on the Law of Trademarks (2006)

  • Harmonizes procedural rules for trademark registration across multiple jurisdictions.


4. Trademark Infringement and Enforcement Across Jurisdictions

Trademark infringement leads to civil, administrative, and criminal penalties.

a) Civil Remedies

  1. Cease and Desist (Abmahnung):
    • Pre-litigation demand to stop infringing activities.
  2. Preliminary Injunction (Einstweilige Verf眉gung):
    • Court order preventing further use.
  3. Damages (Schadenersatz):
    • Compensation for financial losses due to infringement.
  4. Destruction of Infringing Goods:
    • Counterfeit goods may be seized and destroyed.

b) Administrative Remedies

  • Opposition & Cancellation Proceedings:
    • Germany (DPMA), EU (EUIPO), International (WIPO)
    • Allows trademark owners to challenge conflicting registrations.
  • Customs Seizure:
    • Prevents counterfeit goods from entering the market.

c) Criminal Enforcement

  • Germany (搂143 MarkenG):
    • Severe trademark infringement (e.g., counterfeiting) can result in fines or imprisonment.
  • EU Customs Regulation (608/2013):
    • Enables seizure of counterfeit products at the border.
  • International (Interpol & WTO TRIPS Agreement):
    • Large-scale counterfeiting is subject to criminal prosecution worldwide.


5. Role of German Trademark Agents (Markenanw盲lte & IP Experts)

a) Pre-Filing Strategy & Risk Assessment

  • Conducting availability searches to minimize conflicts.
  • Advising on trademark distinctiveness.

b) Trademark Registration & Prosecution

  • Filing applications with DPMA, EUIPO, and WIPO.
  • Handling objections and office actions.

c) Enforcement & Litigation

  • Sending cease-and-desist letters.
  • Representing clients in court proceedings.
  • Filing oppositions and cancellation requests.

d) Trademark Portfolio Management

  • Monitoring for potential infringements.
  • Renewing and assigning trademarks.


6. Conclusion

Trademark law operates under a multilayered legal framework, covering national (Germany), regional (EU), and international (WIPO, WTO) levels. Trademark agents play a critical role in ensuring strong protection, enforcement, and strategic brand management across jurisdictions.

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