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horak.
Attorneys at Law Hannover
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Georgstr. 48
30159 Hannover (Headquarter)
Germany
Fon +49 511.35 73 56-0
Fax +49 511.35 73 56-29
info@trademark-agents.de   
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Attorneys at Law Berlin
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Wittestraße 30 K
13509 Berlin
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Fon +49 30.403 66 69-00
Fax +49 30.403 66 69-09
berlin@trademark-agents.de
 
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Herforder Str. 69
33602 Bielefeld
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Fon +49 521.43 06 06-60
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bielefeld@trademark-agents.de
 
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Attorneys at Law Bremen
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Parkallee 117
28209 Bremen
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Fon +49 421.33 11 12-90
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Grafenberger Allee 293
40237 Düsseldorf
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Fon +49 211.97 26 95-00
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Alfred-Herrhausen-Allee 3-5
65760 Frankfurt-Eschborn
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Fon +49 69.380 79 74-20
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frankfurt@trademark-agents.de
 
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Attorneys at Law Hamburg
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Colonnaden 5
20354 Hamburg
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Fon +49 40.882 15 83-10
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Friedrich-List-Platz 1
04103 Leipzig
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Fon 0341.98 99 45-50
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leipzig@trademark-agents.de

 

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Landsberger Str. 155
80687 Munich
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Fon +49 89.250 07 90-50
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munich@trademark-agents.de
 
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Königstraße 80
70173 Stuttgart
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Fon +49 711.99 58 55-90
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Trademark Agreements

Trademark agreements are essential for managing trademark ownership, licensing, co-existence, and enforcement. Different agreements govern the use, assignment, and protection of trademarks in various jurisdictions.


1. Types of Trademark Agreements

a) Trademark Assignment Agreement

Transfers ownership rights from one party to another.

b) Trademark Licensing Agreement

Grants permission to use a trademark under specified conditions.

c) Trademark Co-Existence Agreement

Establishes peaceful co-existence between similar trademarks.

d) Trademark Settlement Agreement

Resolves disputes over conflicting trademark rights.

e) Trademark Pledge/Collateral Agreement

Uses a trademark as security for a loan or financing.

f) Franchise Agreement

Regulates trademark use in a franchise business model.


2. Trademark Assignment Agreement

Purpose:
A Trademark Assignment Agreement permanently transfers ownership rights from one party (Assignor) to another (Assignee).

Key Clauses & Sample Wording

1. Assignment of Rights Clause

Standard Clause:
"The Assignor hereby irrevocably assigns all rights, title, and interest in and to the Trademark, including all associated goodwill, registrations, and pending applications, to the Assignee."

Alternative Clause (Partial Assignment):
"The Assignor assigns to the Assignee all rights to the Trademark for use in [specific country/industry], while retaining ownership in all other territories/sectors."

2. Consideration Clause (Payment)

Fixed Payment:
"The Assignee agrees to pay the Assignor the sum of €100,000 for the full transfer of rights."

Alternative (Royalty-Based Payment):
"The Assignee shall pay the Assignor a one-time fee of €50,000 plus a 5% royalty on gross revenue generated from the use of the Trademark for a period of five (5) years."

3. Warranties & Indemnification

Assignor's Warranty Clause:
"The Assignor represents that it holds full and undisputed ownership of the Trademark and that no third-party claims exist against it."

Indemnification Clause:
"The Assignor shall indemnify and hold harmless the Assignee against any claims, damages, or liabilities arising from third-party claims related to the assigned Trademark."


3. Trademark Licensing Agreement

Purpose:
A Trademark Licensing Agreement allows the trademark owner (Licensor) to grant a third party (Licensee) the right to use the mark under specified conditions.

Key Clauses & Sample Wording

1. Grant of License

Exclusive License Clause:
"The Licensor grants the Licensee an exclusive, worldwide right to use the Trademark in connection with [products/services] for a period of five (5) years."

Alternative (Non-Exclusive License):
"The Licensor grants the Licensee a non-exclusive right to use the Trademark within [territory] for a period of [duration]."

2. Quality Control Clause

Strict Quality Control:
"The Licensee shall adhere to the quality standards set by the Licensor and provide samples for approval before any commercial use."

Alternative (Minimal Control):
"The Licensee agrees to maintain reasonable quality standards in accordance with industry practices."

3. Royalty & Payment Terms

Fixed Fee Structure:
"The Licensee agrees to pay an annual license fee of €50,000."

Alternative (Royalty-Based):
"The Licensee shall pay the Licensor a royalty of 7% on net sales of all products sold under the Trademark."

4. Termination Clause

Standard Termination:
"Either party may terminate this Agreement upon 60 days' written notice in the event of a material breach."

Alternative (Automatic Termination):
"This Agreement shall automatically terminate if the Licensee fails to meet a minimum sales target of €500,000 per year."


4. Trademark Co-Existence Agreement

Purpose:
A Trademark Co-Existence Agreement is used when two similar or identical trademarks coexist in different markets or industries without conflict.

Key Clauses & Sample Wording

1. Division of Market/Territory

Territorial Restriction:
"Party A shall have exclusive rights to use the Trademark in Europe, while Party B shall have exclusive rights in North America."

Alternative (Industry-Based Restriction):
"Party A shall use the Trademark for clothing and fashion, while Party B shall use it for sports equipment."

2. Restriction on Logo & Branding

"Each party agrees to use different logo styles, color schemes, or packaging to reduce consumer confusion."

3. Dispute Resolution Clause

"Any disputes arising under this Agreement shall be resolved through arbitration under ICC rules in [City, Country]."


5. Trademark Settlement Agreement

Purpose:
Used to resolve trademark disputes, often following opposition proceedings or litigation.

Key Clauses & Sample Wording

1. Withdrawal of Opposition/Infringement Claims

"Party A agrees to withdraw its trademark opposition against Party B’s mark before the EUIPO."

2. Compensation Clause

"Party B shall pay Party A €20,000 as compensation for past unauthorized use of the Trademark."

3. Non-Disparagement Clause

"Both parties agree not to make any public statements that may harm the reputation of the other party."


6. Trademark Pledge Agreement

Purpose:
Used when a trademark is offered as collateral for a loan or financial obligation.

Key Clauses & Sample Wording

1. Pledge of Trademark as Collateral

"The Trademark owner pledges all rights, title, and interest in the Trademark to the Lender as security for a loan of €1,000,000."

2. Rights of the Lender in Case of Default

"If the Borrower defaults, the Lender has the right to sell or license the Trademark to recover outstanding debts."


7. Franchise Agreement

Purpose:
Regulates trademark use in a franchising model, allowing the franchisee to operate under the franchisor’s brand.

Key Clauses & Sample Wording

1. Trademark Usage Rights

"The Franchisor grants the Franchisee a non-exclusive right to use the Trademark in connection with the operation of a [business type] franchise."

2. Royalty Structure

"The Franchisee shall pay the Franchisor a franchise fee of €100,000 and a monthly royalty of 6% of gross revenue."

3. Training & Support Obligations

"The Franchisor shall provide training, marketing support, and operational guidelines to the Franchisee."


Conclusion

Trademark agreements define and protect trademark rights in various commercial relationships. Whether through assignments, licenses, co-existence agreements, settlements, pledges, or franchise agreements, tailored contractual terms are essential. International trademark agents play a crucial role in drafting, negotiating, and enforcing these contracts to ensure brand security and compliance across jurisdictions.

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